It’s Time to Confront the Scourge of Capitalism in the Food System
NOVANEWS
By Justin Theodra
Mr. Peanut joins other Kraft Heinz mascots in Times Square for the kick-off event of the 'Feed Your Family, Feed The World' program, on April 27, 2017, in New York City. (Photo: Jason Kempin / Getty Images for Kraft Heinz)
In December, the Kraft Heinz Company launched a multimillion-dollar advertising campaign in response to "prolonged negative perceptions" about the health risk associated with its products. Between 2014 and 2016, Kraft Heinz's net income fell by an astounding 24 percent, due in no small part to concerns about the corporation's nutritional record. Kraft's new "Family Greatly" campaign attempts to dissuade parents from substituting Kraft classics for more nutritious alternatives. Ostensibly, it enjoins parents to cut themselves some well-dese...