Fukushima and Nuclear Power: Does the Advertising Giant Dentsu Pull the Strings of Japan’s Media?
NOVANEWS
By Mathieu Gaulène
Asia-Pacific Research
French journalist Mathieu Gaulène describes the business practices of Dentsu and its competitor Hakuhodo, the biggest and the second biggest advertising companies of Japan respectively. Specifically, it examines how their close relations to the media and the nuclear industry play out in the wake of the 3.11 earthquake, tsunami and nuclear disaster. Focusing Dentsu, Gaulène discusses how the marketing and public relations (PR) giant has dominated major media which large advertising contracts from the nuclear industry. The article is particularly timely as Dentsu unveils its deep ties to the Tokyo 2020 Olympic bid and the Panama Papers. Regrettably, however, with rare exceptions, there is little media coverage of the influence of...
